You hired a stellar web designer to create a beautiful home on the web for your business. Now, in the final stages of production, its time to replace the ‘lorem ipsum’ copy on your new website pages with real words. You want effective communication of your ideas with your customers that also compliments your business website aesthetics. Here are some of the reasons great writing enhances your business website (and can help you sell, too).
Great writing on your business website lets your customers know your personality.
Your business brand personality is important. It allows you to speak directly to your customers and address their specific needs. Personality is a key element of branding. It helps your business communicate with its current and potential customers in a meaningful, compelling and authentic way. Please, please, PLEASE don’t sound like a robot. (And as a side note: don’t say “we” or “us” when you business is really “me” and “I.” You ain’t gotta lie to kick it.)
Great writing on your business website is clear and describes exactly who you are, what you do and how you help your customers.
Here’s a quick tip to get to the root of what you do. Real quick, try this formula:
My name is BLANK. I help [TYPE OF CUSTOMER] do/achieve/quit [GOAL/OUTCOME/ACTIVITY].
That’s it. The formula above is a super quick and easy way to write a simple mission statement to use on your About Us page or as a simple tagline. Defining what you do on paper forces you to get clear on how you provide value to your specific audience.
Great writing on your business website creates a relationship with your reader.
Your words impact people. They resonate with people. They make people raise their faces to the ceiling and exclaim, “Yes! She gets it! She gets me!” Honest words compel people. Your words can change someone’s day. You can uplift them, help them to look inside themselves and help them realize it’s time to make a change. By inspiring your readers, you make them want to flow through your sales funnel.
Great writing on your website weaves a solid theme through your website.
Great design gives you the best showcase for your content: your images and your words. Great writing draws the line to connect the key concepts for your customers in a subtle way. It gives deeper meaning to the great visual branding elements of the website created by your web designer.
Don’t skip over the writing on your site. Take the writing on your already beautiful site to the next level.
I write words that help you sell stuff. Find out more about it here.
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